
Sticky toffee pudding
It always had dates in it. Now they do all the sweetening.
Sweetened with datesThe Date Tin
Mince pies, shortbread and puddings · No white sugar, no sweeteners · Grams, °C and gas mark
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Christmas has never tasted of sugar. It tastes of ginger, cinnamon, cloves, orange zest and toasted almonds. Dates and ripe fruit can do the sweetening – so everyone at the table can reach into the same biscuit tin. You get 40 or 80 bakes for Christmas and the rest of the winter, depending on your plan, each with a photo, grams and millilitres, oven temperatures in °C, fan and gas mark, and ingredients from any ordinary supermarket.
Christmas classics and something to have with a cup of tea. Each has a photo – and what it's sweetened with, written at the top.

It always had dates in it. Now they do all the sweetening.
Sweetened with dates
Ginger, cloves and orange zest – the dates do the rest
Sweetened with dates
Butter, vanilla and flour – and dates instead of caster sugar
Sweetened with dates
Apple, raisins, dates and orange zest under a pastry star
Sweetened with dried fruit and apple
A slice with butter and a pot of tea. The raisins and orange do the sweetening.
Sweetened with raisins and orange
Cream, raspberries and cocoa crumb, layered in the good glass bowl
Sweetened with raspberries and dates
Oat crumble, soft apples and a dollop of cream. The apples sweeten themselves.
Sweetened with apples
Made weeks ahead, turned out on the day – with custard sweetened with dates
Sweetened with dried fruit and datesThe biscuit tin, the Advent calendar, the selection box and the mulled wine. It's all lovely – and it's a lot of sugar for one month. And every January you promise yourself next Christmas will be different.
Or of sweetener. So you sat there with the substitute while everyone else had the mince pies.
You'd like flour on the table and biscuits in the oven through Advent. You'd just rather not load them up with sugar before December has even properly started.
You want one biscuit tin on the table that everyone reaches into – and nobody asks what's missing.
You don't have to sit Christmas out. You just need recipes where the white sugar has been swapped out – and the flavour hasn't.

Mince pies, biscuits, puddings, cakes and treats for Christmas and the rest of the winter – like the ones above. Every recipe has a photo, so you can see how it should turn out.
You can see straight away where the sweetness comes from – dates, figs, raisins or ripe fruit – and how much. Grams, millilitres and minutes, with the oven in °C, fan and gas mark. No converting from cups.
Dried dates, oats, almonds, cocoa, butter and apples. No expensive powders, no syrup and no sweeteners.
Mince pies, sticky toffee pudding, shortbread and trifle. No cups, no agave syrup, no protein powder – just what's on the table at home in December.
What you actually taste in a mince pie or a ginger biscuit is cinnamon, ginger, cloves, nutmeg and orange zest. So every recipe keeps the spices and lets dates and fruit take the place of white sugar.
A lot of what's labelled ‘sugar-free’ in the shops is made with sweeteners. These recipes aren't. And there's no golden syrup, honey or agave in them either.
Every recipe tells you how long it keeps and whether it freezes. So you can bake at the start of Advent and still have biscuits in the tin on Christmas Eve.

They're not sold separately. They come with the 80 recipes for £12.99.


20 recipes for the Christmas table, where sugar tends to hide: cranberry sauce with orange, glazed ham with apple and mustard (no honey, no brown sugar), braised red cabbage with apple, roast parsnips without the honey glaze, and stuffing. Plus an alcohol-free mulled apple punch and a pudding for the day after.


25 recipes for the rest of the year: fruit gummies, fruit leather, cinnamon popcorn, date-caramel bites with peanuts and sea salt, and fruit flapjacks. For film nights, birthdays and the school lunchbox.


Got a family recipe for Christmas cake, or a sponge you've made for years? The chart shows how many dates to use instead of 100 g (3½ oz) of sugar – caster, soft brown or muscovado – and instead of golden syrup, what happens to the mixture, and when it simply won't work (meringue and hard toffee, for example).
The 3 bonuses come with Premium only. Standard doesn't include them.
Both are the same recipe book. Premium has twice as many recipes and the 3 bonuses. You pay once – there's no subscription. Both come with a 14-day money-back guarantee.
Everything included
80 recipes + Christmas dinner, film-night treats and the swap chart
Secure payment · One-off payment
40 bakes for Christmas and the winter
Secure payment · One-off payment
Prices include VAT. One-off payment – no subscription, nothing to cancel. Pay by card, Apple Pay, Google Pay or Klarna.
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This is what a recipe looks like – and they all look like this. Three recipes, exactly as they appear in the book: photo, ‘sweetened with’, how many it makes, time, oven temperature, ingredients in grams and millilitres, and numbered steps.
Sweetened with: dates (150 g for the whole batch)
TipDates brown faster than sugar, so keep an eye on the trays for the last 2 minutes. The biscuits keep for about a week in an airtight tin, and the raw dough freezes for up to 3 months.
Sweetened with: dates (225 g in the sponge, 150 g in the sauce)
TipThe date sauce is thicker and darker than one made with muscovado – loosen it with a splash of hot water if you like it runnier. The pudding keeps for 3 days in the fridge and freezes in squares, without the sauce, for up to 3 months. Warm through before serving.
Sweetened with: raisins and orange (300 g raisins, 250 ml orange juice)
TipIt's best the next day, sliced and spread with butter. Wrapped and stored in a tin, it keeps for 5 days, and it freezes well in slices for up to 3 months.
14days
Buy the recipe book and bake a tray of ginger biscuits or a sticky toffee pudding this week. If it's not for you, email [email protected] within 14 days and you'll get your money back in full. Whatever the reason.
As soon as your payment goes through, you'll get an email with a link to the PDF and the app. It usually takes less than a minute. If you can't see it, check your spam or promotions folder.
No. It's a digital recipe book: a PDF and an app that opens in your phone's browser. Nothing is sent in the post.
Dates, figs, raisins and ripe fruit such as apples and bananas. The top of every recipe tells you what it's sweetened with and how much. So they're sweetened with dates and fruit, with no refined sugar: no white, caster, icing or brown sugar, no golden syrup or treacle, no honey and no sweeteners.
No, not 100% – and we don't claim it is. Dates and fruit contain natural sugar. The difference is that the sweetness comes from the fruit rather than the bag of sugar, and the bakes still taste of Christmas.
In most recipes you taste the spices first: cinnamon, ginger, cloves, nutmeg and orange. Dates give a rounded, toffee-like sweetness that suits Christmas flavours.
Yes, all three are in the Standard plan. The mince pies have a filling of apple, raisins, dates, dried apricots and orange zest – no candied peel, because that's mostly sugar. The Christmas cake is topped with nuts and fruit instead of marzipan and royal icing. And there's a pudding to make on Stir-up Sunday, 22 November.
Yes. Lots of the recipes are easy to make with children: oat balls, ginger biscuits and truffles that need rolling and shaping. Several recipes contain nuts and almonds – it says so in the ingredients list.
No. Dried pitted dates, oats, almonds and cocoa are in any ordinary supermarket. A blender or stick blender turns the dates into a purée in seconds.
You pay once by card, Apple Pay, Google Pay or Klarna. It's not a subscription: we charge you once, and never again. If you choose Klarna, Klarna's own payment terms apply.
You have a 14-day money-back guarantee. Email [email protected] and we'll refund you. Whatever the reason.
Standard has 40 bakes for Christmas and the winter. Premium has 80 recipes (twice as many) plus the 3 bonuses: Christmas Dinner Without the White Sugar, Film Night & Lunchbox Treats and The Swap Chart. Both are a PDF and app, a one-off payment, with a 14-day guarantee.
The Date Tin is a digital recipe book from [TITULAR] ([NIF]). You can always email us at [email protected].

Choose a plan, the recipe book lands in your inbox, and tonight there could be dates in the blender and a tray of ginger biscuits in the oven. Stir-up Sunday is 22 November and Advent starts on 29 November, so there's plenty of time to fill the tin. Standard costs less than a coffee and a slice of cake in a café, and you only pay once. If it's not for you, you can have your money back within 14 days.
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